Steve Brown

Motorsport Specialist

Summary
Experience
Team

Summary

Steve’s extensive career in motorsport spans a multitude of prominent global series. He has contributed his expertise to major racing series, Formula 1 teams, Formula E squads, elite drivers, title sponsors of various series, media conglomerates, significant events, engine manufacturers, and cutting-edge technology providers.

His role is to help define and then build brands and reputation, enabling growth, creating an aura of success and maximising personal enterprise value.

Steve is an expert at connecting with motorsport personalities, analysing current trends, developing strategy, and building strong business networks. Offering senior counsel in addition to developing immersive stories, creative solutions whilst developing strong working relationships with Global news, lifestyle, mobility, sports and tech media.

He’s an experienced global communications and media specialist, responsible for implementing and delivering on international PR campaigns, events and launch programmes that deliver results in line with objectives for major OEMs, global blue chip and motorsport brands.

Experience

Working with the British motorsport brand to promote its series and drivers, but to also position Ginetta as the leading, and only, motorsport series in the world with a proven motorsport ladder to take drivers from novice to LMP racing. Offering the best driver development in the world across multiple levels.
Directing and delivering benchmark motorsport programmes year-after-year for Michelin. Increasing media exposure through liaising with OEM’s on launch plans on event, creating bespoke interactive media moments and developing new creatives to maximise exposure for the brand in a multi-platform event involving hosted media, VIP guests, vehicles and broadcast interviews.
Key role directing the brand, PR and communications for its leading global motorsport event. Redefining and creating content, working on driver activations, partnerships and liaising with stakeholder to maximise the appeal of the Autosport brand.
Working with British F1 team, Williams, to develop and implement its sustainability strategy, working with the senior leadership, drivers and stakeholders on the promotion of the Formula One teams sustainability drive, and also on its other activations around motorsport events and helping to secure objectives on F1 and its cars for major milestones such as the Kingsman movie franchise.
Global brand strategy and building for revival of the iconic coachbuilder, owned by F1 champion Jenson Button.
Leading the social media for the Techeetah FE team, creating strategy, developing schedules, writing engaging social media posts across all platforms throughout the season in addition to writing post-race reports. Liaising with championship organisers, drivers and team communications manager resulting in all targets being met.
Global brand building for an all-new revival motorsport event in Dubai, including all driver relations and management, VVIP celebrity and Influencer programme support.
Key role in promoting Formula E championship, teams and title sponsor.